Person Holding a Globe

If we’ve been taught anything these past few months, it’s that the world and our choices are more connected than we think. Although this has been a trying and tragic time, we’ve also gotten to witness the people of the world come together to slow the progression of this pandemic in order to save lives. It’s a truly beautiful thing to witness.

The stay-at-home order has had some unforeseen side effects as well. As a result of fewer people out and about, the Earth has had a chance to begin healing itself. Normally smog-laden cities can now see views that haven’t been visible in decades. Venice’s waterways have cleared for the first time in living memory. With fewer humans around, nature is able to bring itself back to its former glory. This shows us that perhaps we humans have the ability to enact changes that can turn the fate of our world in a positive direction.

As we look forward to being able to go outside again, we need to consider the changes that must be made in order to save the beautiful planet that we call home. The situation is far from hopeless, and if we all work together, as we have the past few weeks, we can create a world that will be enjoyed for generations to come.
Here at FreshTrends, we work hard to do our part. This Earth Day, we are again donating a portion of all sales made on April 22 to Pure Earth. So, if you’ve been eyeing one of our adorable cartilage earrings, April 22 is the time to buy.

Who is Pure Earth?

Pure Earth’s mission is to reduce disease-causing pollution in poor communities. All over the world, people, including children, are dying because of pollution in their towns. As it turns out, managing these pollutants can be doable with the right resources.

person picking up trash

Pure Earth works with local communities to help clean the toxic pollutants and teaches them how to maintain cleaner practices in the future. In third world countries, often cleanup efforts risk the livelihoods of the local populace. Pure Earth helps communities to maintain cleaner practices without threatening their work, helping to create happier lives for all.

If you’d like to learn more about Pure Earth, they are hosting a webinar series on Earth Day covering subjects like connections between global health and pollution, environmental health projects, and more! Find out more here.

Why FreshTrends is excited to support Pure Earth

The jewelry industry has a bit of a dark past when it comes to sustainable practices and human rights issues. While we do our part by using only cruelty-free diamonds, we know that there’s always more to be done. We love supporting missions like Pure Earth because efforts like these encourage sustainability, which helps poor communities now and leads the way for a brighter, cleaner future for all.

How can you help?

Since FreshTrends will be donating a portion of Earth Day profits to Pure Earth, all you need to do to help is buy that diamond nose ring that you’ve been considering. Giving back while you shop is such a great and easy way to contribute (and you’ll get something adorable in return).

You can also get involved with Pure Earth’s mission. Go to Pure Earth’s website to find out about how you can donate directly, volunteer, or even host an educational cocktail party for you and your friends.

Person Recycling a Plastic Bottle

Pick up trash while on the go

Depending on where you live, you might be allowed to go out for a walk (as long as you’re keeping at least six feet away from others). When you do, bring a trash bag and some gloves and pick up trash as you go along. When you do, make sure that you’re using your gloves correctly so that you don’t cross-contaminate, refrain from touching your face, and thoroughly wash your hands and sanitize any surface that you touch when you get home. We want to stay safe as we’re saving the world.

Try to limit your plastic waste

Although we’ve seen positive impacts to the environment in the past weeks, the pandemic has greatly increased our waste. Many supermarkets no longer allow you to bring your reusable bags from home for fear that you might bring the virus with you; Starbucks and other companies aren’t accepting reusable cups; we are now individually wrapping items—like takeout silverware—in plastic. Additionally, some areas have suspended recycling services for the time being in order to slow the spread of COVID-19. 

Because of this, we need to try to do our best to reduce our individual waste until things go back to normal. Save your recycling until recycling centers reopen. If you order takeout, request that they leave out the silverware and any other items that you don’t need. Try to pick items that aren’t individually wrapped, and instead, sanitize them at home. 

Go cruelty-free

Diamonds are a girl’s best friend. But for some, diamonds are a nightmare. Unethical mining practices lead to deplorable working conditions, terrorism, and pollution. The next time you buy a diamond, make sure that it’s cruelty-free so that you can enjoy your new diamond body jewelry knowing that it came from ethical sources.

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What are you waiting for? Help us give to Pure Earth by going on a shopping spree!

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